地海森居 TIME (Tree, Infrastructure, Marine, Earth) is a new community center In Ma Liu Sui to celebrate the environmental works of the Civil Engineering Office. Composed of multimedia installation and exhibitions within a carbon zero building. As part of the multimedia team, a branding and wayfinding system is created based on promoting the work of the CEDD office and the exhibition space. Separated into 4 zones, the design reflects the works of 4 departments and its collaboration which makes up the Civil Engineering Office.
CLIENT
CEDD
DELIVERABLES
EXHIBITION BRAND IDENTITY, BRANDING, GRAPHIC DESIGN
YEAR
2025
ROLE
GRAPHIC DESIGNER
I developed a modular identity system for four environmental domains—Tree, Infrastructure, Marine, and Earth—where each zone received distinct visual identity through color systems, custom iconography, and pattern libraries while following consistent design rules. Treating physical navigation like digital user flows, I established shared core brand elements and zone-specific sub-brands with design tokens for color values, typography scale, spacing grids, and iconography guidelines. This system—parallel to designing component libraries for digital products — created visual clarity through scalable graphics that worked cohesively across all applications from small signage to large environmental graphics including wall graphics, wayfinding signage, digital displays, and print materials.
