A Logo Design

The project is an exploration of photography treatment on visual identity and how it could be applied in the context of a film processing business. Exploring two words “aphorism” : a concise statement and an “aporia” : an expression of doubt, the two words describes the states creative process in art. Applying the same thinking in the context of film processing, the act and craft of film development acts as a catalyst of a photographer’s work and bringing it to life. Choosing sans serif typeface Acumin for it’s simple outlook, a good base to explore different visual effects on top. Lower case “a” has a rounder appearance relative to upper case “A”. Roundness connotes to unity and a greater resemblance to the roundness of the lens.