Hong Kong Election Campaign 2025
Hong Kong Election Campaign 2025 is a city wide multimedia campaign, consisting of 5 TV advertisements and various forms of OOH (Digital, Flags, leaflets, popup booths, bus wrap etc.). As a part of the multimedia team, the challenge is to design and produce 3D animation and VFX background according to the brief. Working as a team, the production kicked off by spotlighting dancers of 3 age groups dancing in 6 iconic locations in Hong Kong (Victoria Harbour, Science park etc) along with the ballot box mascot representing each age group. As part of the art direction, the video campaign heavily relies on the playfulness of the stylised background and mascot. The challenge is to figure out methods to present correct art style to visualise the iconic locations while flexibility for further iterations.
CLIENT
HKSAR GOVERMENT
DELIVERABLES
3D MASCOT VFX
YEAR
2025
ROLE
MULTIMEDIA PRODUCTION, 3D PRODUCTION
OOH, TV Campaign: All around Hong Kong
Visual consistency and coherent art direction is key in a campaign with wide reach. Working with art directors and creative, our team helped with pitching and narrowing the style frames of the scenes. Victoria Harbour is used as key art in the OOH and end shot within the TV campaign.
